![]() The algorithms might be based on the URLs of the visited sites, on the content of those pages, or other factors. “The browser uses machine learning algorithms to develop a cohort based on the sites that an individual visits. ![]() Google’s decision to block third-party cookies in Chrome and instead switch to a model based around FLoC, or a “Federated Learning of Cohorts,” works like this: Instead of being treated as an individual whose browsing habits (combined with all kinds of other data) could be used to de-anonymize you online, you’ll instead be a nameless individual inside of a larger group of people, or cohort, who share similar characteristics.Īs the Web Incubator Community Group’s GitHub page for FLoC describes: I can’t count the number of people I know who don’t use any kind of blocking software whatsoever in their browsers the average person doesn’t know about, nor care about, how they’re tracked around the web. If you haven’t heard of FLoC, I don’t blame you.
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